LIFT Speaks Ep 28 with George Lynch: How to Go from Job Loss to a Bigger, Better Life

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George Lynch, CEO Traffick911, has experienced the ups and downs of life and has created a bigger, more impactful life in the process. In an open and honest conversation, George shares his experience of leaving the corporate world after receiving his “pink slip” and pushing forward to find a new sweet spot of purpose-filled work.

In the words of George, “I’m glad to have those little dips in life. You can’t surf in a flat tub of water. You got to have a wave.”

In my current position, I am responsible for . . . serving and empowering front line employees and volunteers to serve the most vulnerable in our communities — child sex trafficking victims. In 2019, Traffick911 is being asked to expand by the Governor’s office. I entirely focus on Traffick911 duties and supporting additional counties in Texas.

The thing I enjoy most about my work is . . . seeing the 30,000-foot view of big change.

The biggest surprise for me in the non-profit world is . . . collaboration is EVEN more important than in other businesses.

The biggest surprise for me in the startup world is. . . great ideas don’t always just take off — it takes time and energy.

One question people should ask me is . . . what new thing did you learn today?

My older self would coach my younger self to . . . never stop learning: new insights will take you places you never dreamed.

One thing I wish I knew when I was younger is . . . you will learn more and develop more character when things go bad. Savor the hard times as much as the good.


Catherine Miller: Hi. I’m Catherine with LIFT Speaks.  If it hasn’t happened to you yet, at some point in your life journey it will. Something will hit you right between the eyes and it will create an event in your life where there is a before and an after.

Today, my guest is George Lynch. Welcome, George.

George Lynch: Thank you, Catherine.

Catherine Miller:  George had one of those life events that created a before and an after. I invited George to be with us today is because George took a really good “before” and created an even better “after.”  Today I’ll talk with George about that process of moving from the event – that takes your breath away event to where you are today. Welcome.

George Lynch: Well, thank you for having me.

Catherine Miller: I’m glad you’re here.

George Lynch: I’m glad to be here too. It’s always fun to talk with a friend.

Catherine Miller: Yeah, OK. So that’s our dirty little secret. I’ve known George since college, which is just a few years ago.

George Lynch: Five, ten years, something like that. Yeah.

Catherine Miller: Yeah. Let’s start with the before. The before story is that you worked for a large corporation. Tell us a little bit about that job.

George Lynch: Well, I had a tremendous run at a large technology company and I’ve grown up and moved through the ranks and I found myself in a really plum job, a senior executive that was really – it’s kind of my wheelhouse. I really loved what I did and – but I will tell you, there was a place of comfort that I found. You know, this feeling – I was maybe perhaps just coasting here. But it was good and with that came the good life of lucrative salary and the trappings that come with that, and that seemed good.

Catherine Miller: Yeah. Like a large Jaguar.

George Lynch: Yeah. And there was a day that that changed.

Catherine Miller: And the after was a Mini Cooper. Isn’t that true?

George Lynch: That’s true, that’s true. Both British cars but a little bit smaller.

Catherine Miller: Well, just a wee bit. You had this big job, and a big car, and two kids in college, and then you get a pink slip. Was that a surprise?

George Lynch: Well, the fascinating thing is I was a part of working to figure out who on my team was going to get the pink slip.

Catherine Miller: Oh, OK.

George Lynch: And then my boss graciously said, “I need to have a conversation with you,” before the day we knew the pink slip was coming – which I really appreciated. It was like, “Let me give you a heads up.” I got to process a little bit before it became public, which was awesome to just have that moment to breathe.

Catherine Miller: Yeah.

George Lynch: But then I recognize there has got to be another chapter. But there is a time when it takes the wind out of you.

Catherine Miller: Right. Because at that season, you had lots of responsibilities. Describe where you were in that season of life.

George Lynch: Well, you’re at that place in your life where you’ve done something so long that you sort of think, “This is all I know how to do,” and you’re at a place too where if you read the news and the headlines and you go – there’s a certain age of where young upstarts come into careers, and I was well past that.

Catherine Miller: Yeah.

George Lynch: So, I recognized this might be a different season, and my initial reaction was I know I want to do something on my own. Without really knowing how to go do that, I just kind of said, “I’m going to go do it.” Some of it was – I think there was a part of me that said, “I’m going to show the world that I can go do.” But on the inside, I was scared to death.

Catherine Miller: Oh, yeah.

George Lynch: Tons of fear, doubt. There’s an element of shame that comes when somebody says you’re not worth hanging on to. So that is a real – for a man, for a woman, you take that and that’s the tape that I played in my head.

Catherine Miller: Right.

George Lynch: Somehow, I haven’t measured up or I’m not good enough. It was good for so many years. But now I’m burned out. So, the big transition to say, “OK. Well, go start something and become your own person,” didn’t come without some doubts and concerns as to whether or not I really could.

Catherine Miller: Right. I really get that because even though it’s not personal, it feels very personal at that point. Not only does it feel personal, but you’re also creating great change saying, “OK. I’m going to go hang out my own shingle. I’m going to go figure out how to take these years of experience and create something new.”

You also have a mortgage and a cool car and two kids in college.

George Lynch: Sure.

Catherine Miller: Right?

George Lynch: Sure.

Catherine Miller: That’s huge.

George Lynch: Well, and then you have a – my wife is very concerned about not – she’s not materially-motivated but she was very much like, “OK, we got this.” You know, are we going to be OK?

Catherine Miller: Of course.

George Lynch: There is this sense of OK, I’ve got a – vulnerability. It was somewhat hard to totally express and a little bit of shame.

Catherine Miller: Yeah.

George Lynch: So those things were my night companions and it was a tough season. I was trying to will myself to succeed and gut it up. Yet at the same time, I found myself with a lot of self-doubt and fear and – OK, what happens?

Catherine Miller: I have learned in some of my hard places that actually it’s really, really dark in the middle of the night literally and figuratively. That’s a lot of times where you will wake up in the night and that’s when those doubts that you might have by day become very dark at night.

The great news though is we’ve come to the other side of it, and the reason I invited you here today is because you’ve come to the other side of it and you’ve created a really big life. It’s really different. The work that you’re doing encompasses what you did. But it’s very different, right? You are artistic. You’re creative. You’re a marketing guru, but you also have a big heart for the hurting.

So today, you’re working as the CEO of Traffick911, and we will let you tell us a little bit about that, and then you’re also the marketing director for TripProximity, which we actually have on the LIFT office website. We will get to hear about that, and people can check that out as well.

George Lynch: Sure.

A New Season with A Different Focus

Catherine Miller: Tell us about Traffick911, and then we will circle back about how you made that long transition.

George Lynch: Well, the business that I worked in for so many years had been connected to the travel industry. The travel industry started to wake up and realize there is this issue with human trafficking, with sex trafficking, and the travel industry is an unwitting player in that. Not that they were participating in illegal activity, but their facilities, their transport was happening for people that were trafficked. I had already begun in my other work to sort of become educated and created a program with many other colleagues to educate and create awareness amongst the travel industry. We educated others that you might be the one who could save somebody who’s being trafficked.

That just began to spur in my heart as a person of faith and just a sense that every person was created for a purpose.

Catherine Miller: Right.

George Lynch: And recognizing that even in my own situation, my own kids, just watching vulnerability of humanity and how – when we feel like we’re small and vulnerable, then we can be preyed on. So that was a real “wow” moment for me. It was difficult to imagine that trafficking existed and that people would take such advantage of people. I wanted to be a part of making life change.

Catherine Miller: Was this initial program for employees?

George Lynch: It was for employees, and then for the travel industry to talk to other partners in the industry, to say, “Hey, let’s train our frontline folks to know about this issue.”

Catherine Miller: OK. So that was your introduction to this. How did that move you into CEO of Traffick911?

George Lynch: I became so fascinated by the cause, and I’ve been a person who likes to get his hands dirty. I want to be involved if I’m going to do something. That is when I got invited to be on the board of this organization and it just spurred my intellectual curiosity. I wanted to learn more, and I saw this organization have a really great, strategic fit in this fight, and I like that.

There was an opportunity to be on the board and figure out some ways to strategically refine and hone things, and then the spitfire that started this organization finally said, “I think my time has come.”

I have become the president of the board and the board kind of looks at me like, “Hey, George. You’re an entrepreneur. You got lots of time.” Yeah. Will you hold the ship together for 60 days? Yeah. I think I could do that. I’ve been doing that now for four years.

Catherine Miller: Oh.

George Lynch: And I made that a choice. After doing that for 60 days, I was so committed to the team and the work and seeing life change. I was like, “I think this may be it …” Who knew this would be a sense of great purpose?

Catherine Miller: Right. So, it started by volunteering. It started by understanding something in your industry and then you volunteered. As you went down that path and these opportunities opened, and you knew that’s what you wanted to invest your life in. It’s not a job. It’s a life force.

George Lynch: Yeah, yeah. So, while I’m doing that, I’m starting my own consulting business trying to take care of those college tuition bills selling a jaguar and figuring out how to …

Catherine Miller: Downsize to a Mini Cooper.

George Lynch: Keep things – yeah. You know, I wanted to protect some lifestyle for my family and deliver. But I also was seeing this part that could be something bigger in terms of other people’s lives.

Catherine Miller: What does Traffick911 do? Specifically, how do they work in that industry?

George Lynch: Traffick911 is focused on freeing youth from sex trafficking, and we do that here only in the State of Texas. Our focus is on the issue of children right from our communities that end up being exploited and sold for sex right in our fair cities that we live in.

George Lynch: The thing that really has inspired me and as we’ve grown, the organization was just knitted in the right space to be a collaborator, to work with law enforcement, police, the FBI, Homeland Security, to work with prosecutors and DAs who are going to go after the bad guys and prosecute them, and the CPS and kids that are in tough places. How all these big blocks of our government are working, but they need some sort of humanity and relational capital that can link things together when that child is in crisis.

That’s really what our organization does. We provide crisis response and advocacy which is standing along a kid, helping them link to services, making sure their voice is heard. So that they can stand up and be who they were meant to be.

Catherine Miller: Yeah. What is your vision for Traffic 911? One of the things I love about what you guys do is that you don’t try to be the standalone – the guy who has an answer for every single thing that’s out there. You do a great job of connecting other organizations. Everybody has a piece in the solution, and you allow and invite these other people to do what they do best.

I think that’s a little bit unique. A lot of times when we come up with an idea, we want to own it and do it all ourselves.  I love that your work is beyond your small team.

What have you seen as a result of your work?

George Lynch: Well, every movement I think probably starts and has that sense of like, “I’ve got the right way, and this is how we’re going to go do it.” The human trafficking space really has only been around for about 10 years – as it relates to this issue of working and moving together.

After watching organizations say, “We got the right answer. We’re the only ones. We will do it this way,” Traffick911 included, then recognizing that perhaps if we did link arms with some other folks, we could create a better battering ram against an issue that’s as big and multi-headed and faceted as human trafficking is.

Catherine Miller: Right.

George Lynch: So then being in places where you can build some credibility. And, responding to a request to be there in an hour. Having folks show up 2:00 in the morning, and proving we’re going to show up when you said you needed us. All at once, it starts to build credibility and you start to see that people will trust you. We see young lives pulled out of darkness into light, but not every one of the stories is – you know, flying straight right after.

Catherine Miller: Yeah.

George Lynch: But it’s part of this journey. We get called in the second act of life when it’s the messy middle, and we’re content standing with them in that messy middle. We may not get to see the final third chapter, but we know it happens. We’ve seen it in many of our friends.

Catherine Miller: Can you share one story or paint a picture of a story so that we understand how you step into the middle and impact a kid’s life? Can you give us an example of one child?

George Lynch: I can think of one child that really emblazoned this on my heart that I met early in this work. As a man, I’m never really with the kids. This is our trained staff that’s doing the work, and I get to hear the bits and pieces. But I love the interactions that I do get with other staff members present.

But talking with one youngster that we’ve really worked with for a long time and understanding that she lived with her mom until she was age 12.  We knew that her father was in jail, but had never met him. Age 12, he comes home out of jail. The way mom greets him is by shoving her (12-year-old girl) across the front porch into his arms. It’s your turn now.

This is how this child is transitioned to her father who has just come out of jail because her mother’s situation was so dire and had drug abuse and other issues.

So, this kid has come in, in a pretty complex situation. What dad had been incarcerated for was selling drugs, and so he came out and he went back to the work that he knew so well.

George Lynch: Before he knew it, he said his daughter could be a part of his business at age 12, and she began running drugs for him. Then he realized that drugs were a piece of merchandise that he had to restock every time he sold whatever he had in the trunk of the car that day. But she was a commodity he could sell again and again. So, to recognize that a child at the age of 12 could be sold by a parent and burned up and used shattered me. I thought this child is worth so much more, was created for such a greater purpose, than to lie in her back for a $20 bill.

So that child, along with many others, has informed and helped expand my vision of humanity. I mean God sees us all as uniquely created and woven together in their mother’s womb – just like me, just like you, like everybody. I recognized and said to myself, “I’ve got room in my heart to lift you up.”  At the same time, God is doing work in their lives.

Catherine Miller: That’s important work. Quite different from what you used to do before.

George Lynch: Yeah, yeah.

Catherine Miller: I love that you’ve stepped into this work and you pour your heart and soul into it. Then the other work that you have started, which actually they kind of interweaves …

George Lynch: Yeah, they do.

Catherine Miller: Yeah, which is cool, is TripProximity. In this journey of recreating the before and the after, George Lynch, tell us about TripProximity. What do they do?

George Lynch: Well, it’s a travel technology tool. It came from the online travel space of which I came from as well, and it was a colleague I worked with many years ago. She called me. It was a LinkedIn message. Like hey, can we have a conversation? And we have this great visit. I’m like, “I wonder what she’s thinking about. Is she wanting …?”

She was very interested in my work with Traffic 911. As we talked a little bit more, she started to express a business idea that was really about funding greater purposes in life and that travel could spin off enough revenue that it could help fund charities like Traffick911.

Boy, that captured my imagination and my heart to think, wow, I travel for fun and pleasure. Why not also make impact without really costing me more as a consumer?

So that’s the business model of TripProximity. For example, if I’m coming to the LIFT Office, instead of me having to Google the address and punch it in, it’s all embedded and it finds hotels that are nearest by, that are available, and makes it smart and fast for somebody to make their travel plans.

Catherine Miller: Yeah. So, you’re now a part of a startup company.

George Lynch: Yeah.

Catherine Miller: You have one portion of your life that’s dedicated to this non-profit that works with other organizations to help these kids in need, and now you have this other part that supports the charity part. And, it’s a startup company.

George Lynch: Yeah.

Catherine Miller: And you’re learning all the intricacies of a startup company. So, what do you think about that? How has that trained you? How is that different from before life of George, and do you like it?

George Lynch: I love it. I love it because it is always – it’s learning something new. I think a great thing is – you know when I started my consulting business, I had always had a – I don’t even know what you call the – a laptop that’s not a Mac. A clone of – I don’t know what they call those anymore, that just ran Microsoft products and I decided I was going to buy a Mac.

I remember my sweet daughter saying, “You’re too old to know how to run a Mac.” Like oh, you watch! I’m going to show you, kid. There’s always this delight in learning something new and that’s what I’ve loved about the …

Catherine Miller: Even if it’s to prove your daughter wrong.

George Lynch: That’s right. Score one for the old man.

Catherine Miller: Have you mastered it?

George Lynch: I have. Quite good at it. It is just learning new things and then seeing the values that some experience does bring to the table, to be a credible partner to another client, to be a – you know, the wisdom that comes with a little seasoning is worth quite a bit in today’s marketplace.

Catherine Miller: Well, good. You found your niche.

George Lynch: Yeah.

Catherine Miller: But that’s hard. The startup company is hard. It’s quite different than being a part of a large corporation where it’s a well-oiled machine. You feel those ups and downs a lot more. You’re like, “OK. Are we going to make it or not?” I don’t know if you faced that in yours.

George Lynch: Sure, sure.

Catherine Miller: Most startup companies go through that process of saying, “OK. I’ve got to get up today and I’ve got to make this happen or this won’t be here tomorrow.” It’s not like there’s a long runway on that and …

George Lynch: But that is probably the most exciting part of it. It’s really – I mentioned the comfort that came as kind of the end of my corporate career.

Catherine Miller: Right.

George Lynch: I think comfort in some ways could be a death knell. Creativity becomes less sharp. Your investment of new ideas and thinking becomes less. Being all in is rare.

When you get knocked down, and you’re really down, it’s not the guys in the critic seats that are poking at you that’s the biggest problem. It just might be your own voice that’s saying, “You don’t have what it takes to do it.”

When you are forced out of your comfort zone, you have to draw enough strength and be vulnerable enough to stand up and say, “OK. Got some dust in my face. My nose is bloodied. But I’m going to get back in there.”

Catherine Miller: Yeah.

George Lynch: And that really was the exciting thing that really kept me motivated to say, “OK, tomorrow is another day. Let’s go after it.”

Catherine Miller: That’s right. And actually George, that’s one of the things I love about watching you on this journey. I’ve had the privilege of watching you from the start and knowing this was a hard time. This was a take-your-breath-away moment, and I know it was a hard journey. I know there were tough decisions and tough calls, and you’re trying to man up for the family and not create too much worry. But also, at the same time gather everyone together to say, “We’ve got to be a team on this now.”  Since they are college age they can pitch in as a team.

Catherine Miller: Looking back, when you look back now – because now you’re in a good place – still hard working. You still get up every day and say, “We’re going to make this happen. We’ve got to grow this business,” and you’ve really got two businesses that you’re operating.

If you look back over these past years, how would you instruct yourself? Knowing what you know today, how would you instruct yourself? What are the big learning points from what you’ve been through in these past several years?

George Lynch: Well, I have to give credit to an author of a book that I read that really just inspired me and that’s Dr. Brene Brown and if you’ve seen her TED talk on vulnerability and shame, it hit me at the right moment and as I read it, I’m like, “Oh, yeah. This is exactly that.”

Shame lives in secrecy. If I hide my shame and never bring it out and have somebody stand next to me and go, “Me too. I understand,” with empathy, then I’m stuck in shame. Shame shrinks away from empathy.

George Lynch: When I started to find others that have walked through similar challenges, that knew heartache from family or business or whatever, we all have these things, it allowed me to start to see that God shines brightest in the valleys of life. From the mountaintops, we may not see the sunshine or the – or standing down looking at the mountaintops with the sunshine that’s hidden, but it’s in that valley that is sometimes dark and hard, but that’s where the sunshine is the brightest.

That’s where I’ve really grown and matured and recognized that actually failure is the greatest teacher of becoming who we’re meant to be. You can’t be courageous unless you’ve been kicked in the shins and have to stand up and go after it again.

Catherine Miller: That’s right and choose to be courage again.

George Lynch: That’s right.

Catherine Miller: I always like to look at those as stepping stones that in some ways, you could define it as failure. But in a lot of ways, it instructs the next step. You’re forced off the step that you’re on. This might be your comfort step, but you’re forced off, and you have to move forward. If you allow it, it will instruct the next step and the next step, and it allows you to create a journey and a life that you can look back on and say, “It was not perfect, and there were really hard places in it, but I am so glad that that was my journey.”

If there’s somebody out there who’s facing that take-their-breath-away moment in life, be it relationally or a job like it was for you, what advice, what guidance would you give them from your experience?

George Lynch:  Well, Brene Brown was helpful to me. But I think doing the work to actually discover a little bit more about yourself. What are my core values and what is my inner guiding light? What do I care most about?

I love words, and that’s a place that I’ve liked to live in. So just thinking through what is it that animates my heart and when I can put that down on paper, for me it was making a difference. That mattered greatly to me.

When I could define that, that changed what I prioritized, and it wasn’t a Jaguar. That did not make a difference. It was being more impactful in other people’s lives and seeing other lives change.

I think everybody is different. That was just me. But doing the work to figure that out was work. It was rewarding work, and I’m so glad that I did it.

Catherine Miller: Did you do that alone? Or would you advise someone to find a group or someone to work with them through that process?

George Lynch: I did some group sessions where I talked with others, and it’s just good to be in a room where other people are going, “This really stinks.”

Catherine Miller: Right.

George Lynch: And here’s the emotion I’m feeling. That helped me a good bit. For me though, I did do a lot of work by myself. There was an instruction online class that Brene Brown’s team had created that was extraordinarily impactful for me and it was based on the book Rising Strong and that – even the title of the book said – and I like that one. I think I could – I dare to be somebody who rides it strong.

Catherine Miller: Right. So, George, I think there’s probably a lot of people, in fact, I would say that you and I both have numerous friends who have faced what you have faced. A lot of them found jobs. But I can’t say that all of them have found a place to embrace.

The difference are in the midst of  finding a place to embrace, a place where you not only invest your time but your heart and your passions. Some of your work is fun and creative and some of your new work is heartfelt and you’re helping others.

I am curious though because at this point when you’ve lost your job and you’re trying to rework who George Lynch is and how you are going to move forward, how did your kids and your wife work through that?

George Lynch: With challenge. Yeah. I mean it wasn’t an easy season in marriage.

Catherine Miller: No.

George Lynch: It’s not easy for kids and there is this veneer that I’m putting off that I’m OK. I got a plan. I’m working it. Look at me go.

Catherine Miller: Inside the home.

George Lynch: Yes. I’m trying to keep them – I’m spinning plates up on sticks, trying to keep everybody thinking, I’ve got this.  I do recognize there wasn’t as much vulnerability to go, “I’m as scared as you guys are.”

Catherine Miller: But is that wrong? I kind of think that – honestly that there is a place where – as the adults in the household, you got to stand up and shoulder the load. It’s not like you’re sitting in the corner cratering.

George Lynch: Yeah.

Catherine Miller: To just vomit what the truth is with your feelings is not necessarily the best way.

George Lynch: Yeah. I think there’s probably some of that. That’s an adult’s role. I was glad to have a counselor that I spoke with and I saw treatment for mental health and that was important.

Catherine Miller: Oh, yeah.

George Lynch: I’m so glad I did because I think the reality of the stress is the temptation of numbing yourself.  Are you fully ever present? If so, you find yourself. If you numb those heartaches and the pain, you also numb the joy, the laughter, the fun. You have to figure out the balance. I don’t want to become – not a whole person, and there’s a little labor that it takes to become wholehearted and savor the good and the bad because there’s goodness in both of them. There’s something to learn in the process and rejoice in.

Catherine Miller: Yeah. I remember hearing a quote. It was an older guy. He was in his 80s, and he said this really amazing quote.  Basically, as he looking over his life and came to the realization it is hardest places in life that bring the greatest fulfillment in life and joy. I know you understand this. Sometimes I will get through that hard place in life, and I will look back and say, “OK, I’m through that. I learned a lot. I’ve grown a lot. Let’s do it again.” But no, not really. I don’t want to do it again.

I will do it better next time. But most of the time in the middle of it, I don’t feel like I’m doing it any better than I did before. Sometimes, I feel like I’m slogging through the hard spot again and yet on the other side of the hard spot, I know I’ve grown.

I think I’m a nicer person today than I was 20 years ago. I hope I am.

George Lynch: Well, I think there’s this veil of perfection that I think I certainly try to carry very well and it’s not possible.

Catherine Miller: Oh, it’s not.

George Lynch: It’s not. So, once you – and maybe this is just maturity to recognize you can’t pose yourself for the entire life, and you need to be able to be a real person who falls down skins their knees, but you can bandage it up and move on to the next thing.

Catherine Miller: Yeah. Are there other things for you down the road? Are you seeing glimmers of new ideas?

It has been four years since you lost your job, right?

George Lynch: Really five years since I left my corporate gig. I had a year of kind of working and building a consulting business.

Catherine Miller: OK.

George Lynch: And then Traffick911 came about and I was like, “OK, I’m going to do both,” and then this other technology thing came. So …

Catherine Miller: So, you’re still creating and evolving because TripProximity has been around for what? A couple of years?

George Lynch: Probably about a year really that we’ve been in the marketplace.

Catherine Miller: OK.

George Lynch: The technology has been worked and tried for kind of beta testing. It’s exciting just to be a part of new things and there are lots to do in the Traffick 911. It has got the tiger by the tail and doing tremendous work. So that continues to engage my heart and my passion.

Catherine Miller: Are you going to do new things? Are you kind of getting itchy to change now to evolve even further?

George Lynch: No, because I really see – I love flying at a 30,000-foot view. Now I’m about ready to go up to 40,000-foot view. I just see bigger things, and I have a vision that the organization is embracing. My vision is a world free of relational brokenness, and to me, that is a place that even this little small organization is doing this work in Texas, is helping restore relationships because that’s what got them vulnerable to become trafficked in the first place.

Broken trust with a parent, a broken marital relationship, a broken spiritual relationship and if we can kind of find ways to draw people back to whole relationships, the world would be a better place.

Catherine Miller: Yeah, it would be. It’s always a working process.

George Lynch: Yeah.

Catherine Miller: Whether it’s the person that you live with or whether it’s an organization or a business or – it’s unending.

George Lynch: And I’m kind of glad. There was a time when 40 would become this place of calm.

Catherine Miller: Maybe it was at 40. But when you hit 50 …

George Lynch: That’s a good one. But actually, now, I’m sort of glad to have those little …

Catherine Miller: Dips.

George Lynch: Yeah. You can’t surf in a flat tub of water. You got to have a wave. So that these –

Catherine Miller: I don’t think you can surf in the tub at all. But in the ocean …

George Lynch: Flat water is boring. Give me some waves.

Catherine Miller: Give you some waves. All right. I will remember that the next time.

George Lynch: Tell me now.

Catherine Miller: I will remind you of that one. I’m still looking for my flat water.

George Lynch: You could be a bore.

Catherine Miller: I probably would be a bore.

George Lynch: You would.

Catherine Miller: I would. I would go probably make a wave.

George Lynch: I pray for a day off and then I get one. I’m like, “OK. Six hours to this and I am done. Let’s go do something.”

Catherine Miller: I’m not there yet. I’m looking for the day off quite frankly.

George, if someone wants to connect with you either to learn about Traffick911 or Trip Proximity or just to connect with you and talk about their “before” with a need to create an “after,” how can they connect with you?

George Lynch: LinkedIn is probably the best way. So just go on LinkedIn. Look for George Lynch, CEO of Traffick911, CMO of TripProximity and this face.

Catherine Miller: OK, perfect. Thanks.

George Lynch: You bet.

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About LIFT Office

The LIFT Office is a coworking/flex office/meeting space in the center of DFW in Grapevine, Texas just 3 miles from the DFW Airport. The LIFT Office is a dynamic community of influencers, entrepreneurs, independent professionals, consultants, and freelancers. Learn more at

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